Tuesday, November 25, 2008

Little Black Boxes

We complain too much about commodity colors - black, gray and white - so we'll take this opportunity to offer a disclaimer about about little, black dresses, er, I mean, little, black boxes. Yes, black is a commodity color, and yes, as it relates to your image and branding, we do have this thing against commodity colors.

But like little, black dresses, we love little, black boxes. An American icon - anytime you see a box as a prop in a movie or TV show, it’s black, and it's velvet.

Little black boxes, we love you. Just like little, black dresses.

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