Monday, October 27, 2008

When Is It Time To Buy Better Packaging?

No one knows better than me that it's a major PITA to change packaging (printing dies, colors, styles, bags, etc.) and find a new packaging supplier. But change is sometimes good, and fresh, new packaging look can improve your business. Here are some signs that it's time for a change:
  • When was the last time your supplier brought you something new? When was the last time they rattled your cage with a packaging idea that would improve your sales?
  • Are your men’s accessories (key chains, money clips, etc.) packaged in better boxes than your fine jewelry?
  • Is your pre-boxed sterling line packaged better than your more expensive products?
  • Have you ever removed a ring from a box and had the ring pad come with it?
  • Do you use the same type of box as a competitor, a deep discounter or a chain store?
  • Are you being out-packaged by the competition?
If you answered yes to any of the questions above, it might be time for a switch. Call us at 800-828-2163 and we'll give you some ideas and send some samples.

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